We work with agencies of all shapes and sizes to create and implement growth driving business development strategies. Some are in the ideation phase, some are looking to launch new products, others have ambitious growth targets that they’re not sure how to reach, some have plans to expand into new countries, and others are getting ready for sale. Our integrated approach gives us the flexibility to design a new business strategy that will help you reach your goals. But before we do anything, we take a step back and look at the big picture – what are your goals, where are you trying to get to and what steps are required to make that happen.
In a world where consumers make decisions on brands in the blink of an eye, companies must be prepared to wield influence over the public’s view of them. In fact, many businesses will succeed or fail based solely on their ability to successfully market their brand. Developing a strategic plan to manage your brand equity requires a clear and comprehensive understanding of three things: the brand itself, its target market, and your company’s overall vision and goals.
We take a structured, process-driven approach to improving the performance of your company in areas such as cost, service, quality, and efficiency. Through our process, we help clients fundamentally rethink and reinvent the business processes they need to achieve their strategic objectives through the maximum use of enabling technologies and organizational strategies. We typically start with a blank sheet of paper and rethink existing processes to deliver more value to the customer.
The most successful companies don’t just react to problems as they occur, they try to predict and mitigate those problems before they ever happen. Experience Management is the process of monitoring every interaction people experience with a company in order to spot opportunities for improvement. We spend our lives interacting with companies — whether it’s the years spent working for them or the countless sums of money we spend on their products and services. But how many do we truly love?
When it comes to meeting the wants and needs of customers and employees, there’s an astounding disparity between how well companies think they perform and how well they actually do.
Sometimes it’s about reinventing a new product category. Other times it’s about reimagining an entire system. We design products and services that connect with people—making their lives better, easier, simpler, more efficient, more intuitive, more profitable and more enjoyable. When designing a product or service for the digital or physical world, we take an integrated approach: we connect the dots between activities, infrastructure, materials, people and communication. We dig deep to identify those “aha” moments that will ultimately shape successful, scalable design. An important part of any design process includes rapid iteration and prototyping to make sure the final product or service gets to market faster, is the best it can be and can stand the test of time in the real world.
Everything starts with understanding behavior. Not just human behavior to discover what people want and need. But also how entire systems behave—from social and technical systems to environmental and political ones, too. It helps us identify the motivations and patterns from which we develop meaningful insights. We use these key insights about behavior to identify the right opportunities for your business.
Customer research and insights involve a variety of approaches— immersive market research, competitive landscape audits and customer journey mapping, to name a few. At the highest level, it’s all about understanding how your product, service or experience should be positioned in the market—and then giving you a strategic roadmap to make that new position a reality.