Branding is like a joke. If you have to explain it, it’s not that good – and most brands leave us scratching our heads. They’re complicated, have lots of parts that don’t really work well together and are counterintuitive. Just like a platypus. Someone thought a furry, duck-billed, semiaquatic, venomous, egg-laying mammal was a good idea until it hatched…now no one wants to take credit for it.
In order to remain successful and competitive, you must continuously improve your processes. Failure to do so is likely to result in higher costs, lower margins, and fewer satisfied customers. How do you do what you do?
Customer experiences are important to every organization. In fact, the average dissatisfied or "wronged" customer will tell eight to 16 people about the experience. What do your customers say about you?
Branding is more than a logo. It’s your company’s essence. It’s everything from how your customer support answers the phone, to your uniforms, to the colors on your social media. Is your brand a platypus?